Welcome to Season 2 of the Exploring Growth Podcast! Our host, Lee Murray, launches an exhilarating new series of episodes with the brilliant Tim Parkin as the inaugural guest. As a global marketing consultant and exceptional strategist, Tim is full of with invaluable insights to share. In this episode, Lee and Tim delve into the importance of understanding your buyer in the realms of marketing and advertising.

Listen to this captivating discussion on the importance of finding the right target audience, creating a compelling message, and consistently engaging with them. They also explore the factors involved in defining the buyer, including the triggers that motivate individuals to make purchases and the psychological processes behind their decision-making.

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.Have a guest recommendation, question, or just want to connect? Go here: https://www.harvardmurray.com/exploring-growth-podcastConnect on LinkedIn:Lee - https://www.linkedin.com/in/leehmurrayTim - https://www.linkedin.com/in/marketing-consultant-tim-parkin#ExploringGrowthPodast #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #B2BGrowth #Networking #MarketingStrategy #BusinessStrategy #B2BCompany #StrategicMarketing

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