Behind the Scenes of L’Oréal’s Real-Time Marketing Machine

13/08/2025
Behind the Scenes of L’Oréal’s Real-Time Marketing Machine

Listen "Behind the Scenes of L’Oréal’s Real-Time Marketing Machine"

Episode Synopsis

How does a 115-year-old beauty giant keep up with TikTok trends, viral moments, and AI-powered hair tech?
Chief Digital & Marketing Officer Darienne Kennedy pulls back the curtain on how L’Oréal’s Professional Products Division moves at the speed of culture. …