Listen "Ep. 31 Experts in the Field: Branding benefits - how can farms optimise their IP?"
Episode Synopsis
The Farms, Estates & Rural Land team at Foot Anstey bring you the next episode of the firm's popular podcast series which provide insights and practical advice on important issues for agriculture and rural business.
In a time when farmers are struggling financially and consumers are increasingly valuing local produce, farming businesses need to develop and protect their brand identities to make the most of their unique place in the market.
In our latest episode, Partner and Head of the Farms, Estates and Rural Land team, Edward Venmore is joined by Partner and Head of Intellectual Property, Ben Travers and Anna Byles, Senior Consultant at KOR Communications to discuss how intellectual property rights can be best utilised in the context of farms and rural land as well as the importance of reputation management.
Useful resources
Supporting article: Farming businesses need to take back the power of brand | Foot Anstey
Find out more about: KOR Communications
In a time when farmers are struggling financially and consumers are increasingly valuing local produce, farming businesses need to develop and protect their brand identities to make the most of their unique place in the market.
In our latest episode, Partner and Head of the Farms, Estates and Rural Land team, Edward Venmore is joined by Partner and Head of Intellectual Property, Ben Travers and Anna Byles, Senior Consultant at KOR Communications to discuss how intellectual property rights can be best utilised in the context of farms and rural land as well as the importance of reputation management.
Useful resources
Supporting article: Farming businesses need to take back the power of brand | Foot Anstey
Find out more about: KOR Communications
More episodes of the podcast Experts in the Field from Foot Anstey
Ep. 32 Experts in the Field: Understanding the Agricultural Landlord and Tenant Code of Practice
12/05/2025
Ep. 30 Experts in the Field: The Autumn Budget - how does it affect farming families and businesses?
05/12/2024
Ep. 29 Experts in the Field: New dairy contracts legislation - what dairy farmers need to consider
09/09/2024
Ep. 27 Experts in the Field: Tax, succession and the commercial equation of natural capital
29/07/2024
Ep. 26 Experts in the Field: Making the most of the opportunities presented by Biodiversity Net Gain
27/06/2024
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