In this episode, we're having a conversation with a well-renowned brand & marketing strategist Shaziya Khan - a Brand Communication Strategist who's worked on several well-known & award-winning campaigns. We spoke about the role of a brand strategist in an agency, what entails marketing, traditional vs new-age marketing media, Influencer Marketing, and more.

This is a must-watch for up-and-coming brands & startups looking to enter both saturated & emerging markets and would like to reach their target audience, converting clicks to sales.

Shaziya is also an author, and she just published a book called “Have Biscut” which we also talk about.

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This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷

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LinkedIn: https://www.linkedin.com/in/shaziya-khan-7203332
Her Book: https://havebiscut.com/

Timestamps:
00:00 – What’s coming in the episode
01:00 – About Our Guest
03:21 – Bhavya Desai x Shaziya Khan begins
03:56 – Podcast topics overview
04:36 – Role of a Brand Strategist in agencies
06:26 – Awards and recognition for campaigns
08:11 – Decoding marketing messages
11:17 – CMO’s journey in campaign understanding
12:57 – Misconceptions CMOs have about data
15:33 – Importance of understanding the brief
19:44 – Managing CMO resistance in marketing
20:30 – How marketing vs sales backgrounds influence strategy
22:00 – Different types of communicators
23:49 – Best paths to reach consumers
25:30 – Effective marketing budget allocation
29:57 – How brand seeding works
35:11 – Building consumer resonance with brand stories
39:37 – Traditional vs modern methods for consumer reach
45:00 – Key consumer patterns for conversions
53:40 – The value of pre-testing campaigns
57:25 – Different testing methods for campaigns
01:03:35 – A memorable campaign experience
01:06:25 – The most challenging campaign
01:09:15 – Importance of innovation in branding
01:13:17 – Brand loyalty among evolved consumers
01:20:50 – The impact of the digital boom
01:29:06 – Digital consumer profiling
01:32:37 – Metrics that matter in campaigns
01:34:19 – Influencer vs User Generated Content marketing
01:36:38 – Organic vs paid strategies
01:40:52 – Skills needed for brand strategists
01:43:05 – Role of AI in brand strategy
01:48:16 – Book Spotlight: Have Biscut by Shaziya Khan

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