Send us FeedbackDenise Visser is the captain of the award winning experimentation program at bol.com. In this episode, we learn how Denise established and grew the bol.com experimentation program from less than 100 experiments in 2018, to more than 1,000 experiments p.a. in 2022.Denise Visser is the Product Experimentation Manager at bol.com. bol.com is the largest eCommerce business in the Netherlands, generating €5.5 B in revenue in 2021. The business serves more than 12 million customers in the Netherlands and Belgium, offering more than 34 million products. 47,000 sales partners sell their goods through the bol.com platform. For the past three years she has been the captain of Team Experimentation at bol.com, growing experimentation in the business from less than 100 experiments in 2016 to a team that became the winner of the Experimentation Culture awards in 2021.Denise shares her thoughts, learnings and experiences working at the coalface of experimentation every day.----Join Beat The Odds newsletter for practical tips from world-leading experts in Experimentation & Product Design. https://www.firstprinciples.ventures/newsletterFollow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

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