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Listen "Scientific Advertising by Claude C Hopkins"
Episode Synopsis
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Title: Scientific Advertising
Author: Claude C Hopkins
Narrator: Paul Jones
Format: mp3
Length: 2 hrs and 4 mins
Release date: 09-30-19
Ratings: 4.5 out of 5 stars, 3 ratings
Genres: Advertising
Publisher's Summary:
Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.
Title: Scientific Advertising
Author: Claude C Hopkins
Narrator: Paul Jones
Format: mp3
Length: 2 hrs and 4 mins
Release date: 09-30-19
Ratings: 4.5 out of 5 stars, 3 ratings
Genres: Advertising
Publisher's Summary:
Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.
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