Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!Time Stamps00:48 - Episode Intro02:38 - Opening a Branch Office at Trade Shows06:10 - Strategic Planning for Trade Show Success10:11 - Engaging and Training Your Staff22:48 - Engaging Trade Show Visitors22:58 - Choosing the Right Staff for Your Booth24:37 - Creating a Compelling Booth Experience26:40 - Maximizing Client and Prospect Interactions29:01 - Budgeting and Planning for SuccessSnippets from the Episode"It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin“You've gotta be able to engage, qualify, present, and close.  And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin“It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris GriffinResourcesExperience Builders on LinkedIn Experience Builders on Facebook More from ChrisCrewXPEmail ChrisChris on LinkedInMore from KhalilEmail Khalil Meet With KhalilKhalil on LinkedIn

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