#204Bricks and mortar don’t come cheap. Your own funds can only take you so far. I’m sure you’ve heard lots of people talking about working with private investors.But how do you go about finding them. In a nutshell, you need to market yourself. In this week’s show, we’re joined by Louise Jowsey.Louise has over 20 years' marketing experience gained in real estate, financial services, media and retail sectors so she’s well placed and qualified to provide strategic AND tactical Marketing for small, ambitious property businesses.In this episode, we discuss:The 3 key traits needed for successful marketing: Customer-centric, Consistency, and ClarityThe importance of understanding your target audience How to identify your customer base by examining your own background, strengths, and storyThe significance of listening to potential clients to understand their pain points and needsThe need for consistency in marketing efforts Messaging frameworks in marketing (typically 8-10 core messages)Compliance when marketing to private investors, especially regarding FCA regulationsThe concept of brand archetypes based on 12 core human desiresHow to use AI tools like ChatGPT effectively by incorporating brand strategy and tone of voiceThe importance of aligning personal and business brands for authenticityThe "11-7-4 rule" for building trust (11 hours, 7 separate occasions, 4 different places)Louise's background in education and her charitable work in CambodiaHow to develop a distinct tone of voice that matches your brand values and target audienceLouise's Charity in CambodiaThe 12 Brand ArchetypesI'd Like Help With Setting My GoalsLeave an honest review of Expat Property StoryJoin our Mailing List to join our WhatsApp  group AND access our 37 Question Due Diligence Checklist AND our 23 Step Guide to Buying Property at Auction AND our  NewsletterFollow Us on InstagramWhat's the one thing you’re struggling with in UK propertyWhere to meet Expat Property Investors (For FREE):Hong Kong: Pacific Coffee, 2/F, Central Building, Central (1st Sat of month from 11:30 am)Dubai: Holiday Inn, Science Park (1st Weds of month from 7pm)Singapore: The Providore VivoCity (1st Sat of month  from 10:30 am)KeywordsUK property resource, property investors, private investors, marketing campaign, customer centric, consistency, clarity, direct to vendor marketing, customer insights, niche marketing, target audience, customer avatar, pain points, customer needs, customer goals, marketing strategy, features and benefits, tone of voice, brand archetypes, messaging framework, social media engagement, property portfolio growth, financial services compliance, FCA compliance, AI tools, Chat GPT, marketing training program, customer research, business strengths, networking events.

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