We're diving into the real engine behind great exits: value creation. You'll get into the core elements that make a business more desirable, more defensible, and more valuable, whether you're selling soon or not. We'll walk through: What actually drives value Why companies buy Who the buyers really are And how to start aligning what you're building with what the market wants More than just a strategy, this is the lens that will help you design every move from here on out. Exercises These two tools will help you go from ideas → action → long-term leverage. They'll help you think and operate like someone who's designing an exceptional outcome. Don't rush them. Revisit them. Grow them. FIRST EXERCISE: Solid Gold Buyers Spreadsheet 🔗 LINK: Solid Gold Buyers Spreadsheet Start by identifying your potential buyers — not just the obvious ones. Think across industries. Get creative. The goal here is breadth, not perfection. The more you build this out now, the more doors you'll have open when the time comes. SECOND EXERCISE: Value Driver Brainstorm Sheet 🔗 LINK: Value Driver Brainstorm Sheet This is where the fun begins. Use this sheet to start mapping out how you can stack more value into your company through product, positioning, structure, ops, team, and beyond. This isn't a one-time exercise, it's a living doc. Keep adding ideas as they come.

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