Your booth has one job: attract the right people fast. Thisepisode shows you how to design a clear, structured, and memorable space thatsupports real conversations. Current 2026 trends show visitor attention spansdropping by 18%, so your layout and messaging need to work at a glance. Asexhibition consultant Irene Falk notes, “A booth succeeds when the visitorknows where to look first.”We cover layout choices, lighting, messaging, and simple design rules thatimprove flow and visibility.Full article: https://adamexpostand.com/blog/how-to-design-trade-show-booth-impact/FAQHow do i plan a layout that guides visitors? Use one focal point and open edges on at least two sides.What graphic height works best? Keep main messages between 1.6–2.1 m for natural eye level.How do i avoid visual clutter? Limit messaging to one core idea per panel.What materials reduce setup time? Modular aluminum frames and textile graphics.How do i measure booth performance? Track dwell time, interactions, and lead quality.#IfemaMadrid #Madrid #FiraBarcelona #Barcelona #Valencia#Bilbao #Spain #Europe #Lisboa #Estoril #Portugal #Germany #tradeshow#exhibitiondesign #standdesign

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