11: Intelligence: Leveraging Data to Optimize Content and Sales Effectiveness - with Liz McChrystal

Evolvers
04/12/2019 26 min

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Episode Synopsis

In this interview with Liz McChrystal, VP of customer experience with Accent Technologies, we discuss how the first wave of Sales Enablement, a world of content management, sales readiness and point solutions, is quickly being replaced  with a second wave, which is all about data, integration, intelligence and AI.  Liz, who has a PhD in Industrial and Organizational Psychology and a decade of experience working with sales enablement leaders on their programs, provides examples of how companies are leveraging sales enablement and data from  CRM and other systems, combined with Artificial Intelligence and Machine Learning processing to improve sales efficiency and effectiveness.
https://www.linkedin.com/in/liz-mcchrystal-ph-d-6215a9/
#evolvedselling #intelligence #salesenablement #data #AI #ML #CRM #sellingtools #salestools #integration

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