Now that selling is virtual, one of the biggest challenges sellers are having in connecting with decision makers. Buyers are inundated with too many reach outs, too much noise, and not enough time.
But sellers don't have a choice. It's not like there's a live event around the corner to meet new prospects, or a way to walk-the-halls to expand existing customer relationships. So learning how to connect and engage with buyers in a virtual world is a requirement, yet getting this right seems to be difficult for even seasoned selling vets.
In this interview with Mechelle Tillis Lederman, author of the book The Connector's Advantage, we discuss the seven mindsets needed to become a superior connector, to grow influence and impact.
#virtualselling #digitalselling #salestransformation #salesenablement #salesleadership #sellingskills #connector

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