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Episode Synopsis
Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Randy Crane ...
Randy Crane, The Fearless Marketer, a seasoned sales and marketing expert with over 40 years of experience, explores emotional marketing strategies in a podcast. Highlighting the emotional basis of human decisions, he underscores the need for marketers to evoke specific emotions. Crane emphasizes understanding varying trust levels in crafting marketing messages and shares a case where he tapped into environmental and family values to promote compostable products. He offers insights on addressing negative online reviews by directly engaging with customers' concerns. Throughout, Crane advocates for recognizing and connecting with people's emotions as a crucial aspect of effective marketing communication.
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Randy Crane ...
Randy Crane, The Fearless Marketer, a seasoned sales and marketing expert with over 40 years of experience, explores emotional marketing strategies in a podcast. Highlighting the emotional basis of human decisions, he underscores the need for marketers to evoke specific emotions. Crane emphasizes understanding varying trust levels in crafting marketing messages and shares a case where he tapped into environmental and family values to promote compostable products. He offers insights on addressing negative online reviews by directly engaging with customers' concerns. Throughout, Crane advocates for recognizing and connecting with people's emotions as a crucial aspect of effective marketing communication.
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