We can see companies looking to invest much more in Marketing especially in the B2B space compared to a few years ago. In this session, we'll figure out exactly why companies are making this shift and if they haven't started yet, why they should get ahead and build a Marketing function 🤔To navigate the reasons why, Ritesh Aidasani (Growth Marketing Executive at Evolution) will sit with Hariz Maloy (Head of Marketing at 1Bstories) and discuss:👉 The types of projects run in a B2B Marketing team👉 The reasons for running different projects as well as their outcomes👉 Challenges faced in running some projects and getting leadership approvalLISTEN NOW! 🎧#b2bmarketing #marketing #marketingtalent Hosted on Acast. See acast.com/privacy for more information.

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