Are potential members trying to get you to talk about cost per square foot? Shift the conversation to "total cost of occupancy" and compare the total cost of a traditional lease, or even a sublease, to a coworking option. In this episode: We explore the concept of TCO, which goes beyond initial rent costs to consider all expenses associated with office space. We break down the TCO for coworking and subleasing, emphasizing the importance of hidden costs, flexibility, and included amenities. Learn how to use TCO as a powerful tool in conversations with potential customers, helping them understand the true value of coworking for their businesses. Resources Mentioned in This Podcast The Total Cost of Occupancy Blog Post Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube

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