In this episode, we talk about why WeWork failed (the simplified version) and why WeWork’s failure isn’t correlated to the ability of an independent operator to be profitable and successful. We cover: The short version of the rise and fall of WeWork WeWork’s historical focus on growth over unit economics.  How independent operators and asset owners can focus on unit economics, local market knowledge and sustainable growth to create and grow a profitable business   Resources Mentioned in this Episode: WeCrashed How I Did This: Expanded to Multiple Locations Lemonade stand plans on Pinterest Our lemonade stand! We had to transport it to the park where we could access foot traffic :)   Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Everything Coworking Academy Community Manager University Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective Follow Us on YouTube  

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