Sam Davel is the Managing Director at Rubix Agency and a former US Army Ranger turned growth marketer. In this episode, Sam explains how startup-style marketing discipline can help enterprise teams cut through waste and focus on results.From testing ads that educate before the click, to building alignment across paid, email, influencer, and organic channels, Sam shares hard-won lessons from Series A/B growth environments and how they translate to enterprise teams.This discussion also covers the mindset shift marketers need when moving between startups and enterprises, why instant gratification culture shapes how buyers respond to ads, and how curiosity drives better decision-making in growth roles.What you’ll learn:Why startup marketers thrive on agility and iteration and how enterprise teams can adopt that mindsetHow to design ads that educate and convert by addressing buyer doubts upfrontWhy ad-to-landing page continuity builds trust and shortens time to conversionWhy 60–80% of paid spend should prioritize new customer acquisitionSmarter growth metrics (MER, TACOS) and why chasing attribution is a dead endPractical strategies for aligning channels and maximizing the “power of the algorithm”Connect with Sam:https://www.linkedin.com/in/samueldavel/https://www.rubixagency.com/Ready to improve your digital user experience? Optimize conversions, customer lifecycle, and retention with www.smartpandalabs.com. Subscribe to our podcast and never miss an episode! - www.youtube.com/@everythingclickspodcast

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