In Episode 2 we sit down with the awesome Xavier Shay, CEO of @up_banking, Australia’s first digital bank, co-founded by Euphemia founder Dominic Pym, offering financial literacy and financial wellbeing to a new generation of consumers. If you’re under 35, chances are you’re an Upsider. Up’s growth trajectory means it will likely overtake CBA in its category. It’s both a disruptor and a challenger; as a bank, a tech product, and a startup brand. People look to the design of the brand, the imagery, the tech, and it is admired in financial services.Upsiders love up, they post their anniversary, their savings, their hook up a mate etc. Everyone is trying to be like Up, and the question is, how do you build that?Listen to our chat with the CEO of Up, Xavier Shay, @dompym and @fasttrackjudy. Read the case study on our website here:https://euphemia.com/awesome-stories/up/Find Xav here:https://www.linkedin.com/in/xaviershay/

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