In this episode, we explore Robert B. Cialdini’s classic book, Influence: The Psychology of Persuasion, which reveals the six universal principles that shape human behaviour and compliance. We discuss Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity, illustrating each with empirical research and real-world examples. Join us as we examine how these powerful principles impact marketing, business, and social psychology — and why understanding their ethical use is crucial. This episode aims to empower listeners to recognise persuasion tactics and resist manipulation.Disclaimer:This episode provides an educational overview and commentary on Influence: The Psychology of Persuasion by Robert B. Cialdini. All rights are reserved by the original author and publisher. Content is shared under fair use for discussion and learning purposes.

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