In my discussions with accountants it is obvious that, if an accountancy firm decides that it's going to offer Business Advisory Services, there needs to be a marketing campaign to alert clients & prospects that the firm is offering a broader range of services. If there is no marketing campaign, how is the target audience going to know that the firm is now able to assist with the verification of charge out rates, assist in a Crowd Sourced Funding Equity Raising campaign, offer a Virtual Chief Financial Officer Service etc? Marketing for an accountancy firm can take different forms:...   Read The Full Article Here

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