From a Chicago apartment bathroom to $320 million in sales - Sean Riley turned baby wipes into a cultural phenomenon by convincing men across America to clean up their act.What happens when three buddies start using baby wipes and realize the category needs a complete rebrand? They create Dude Wipes, face rejection after rejection from retailers, then land a Shark Tank deal with Mark Cuban that changes everything. But getting from party jokes to national retail shelves took more than clever marketing.In this episode, you'll discover:• Why Eric Ryan initially rejected investing in Dude Wipes (and his public apology) • The three-year journey of applying to Shark Tank before finally getting the call • How Mark Cuban stood up and closed the deal when negotiations stalled • Why Walmart said yes to 4,000 doors after five years of pitching • The strategic decision to cut their entire product line and refocus on wipes • How Amazon became their proving ground when retail buyers kept saying noSean opens up about bootstrapping for years, the mistake of extending into deodorant and body spray too early, and why Mark Cuban kept telling them "don't drown in opportunity." His approach to building a brand reads like a masterclass in focus - from turning down VC money to making the main thing the main thing.This conversation gets into the real mechanics of consumer products: creating behavioral change in an entire gender, competing against multi-billion dollar conglomerates in toilet paper, and why buying dudewipes.com for $5,000 was the best investment they made.Key insights for entrepreneurs: • Break growth into bite-sized chunks - you're not launching a company, you're launching a product • More companies die from indigestion than starvation • Build momentum on platforms you control before pitching retail • Culture is your frequency - tune it right and everything else follows • Play your own game instead of obsessing over competitionThe episode dives deep into the power of humor in marketing, why focusing on one category creates exponential growth, and how three childhood friends built something together without killing each other along the way.If you want to hear what building a challenger brand really looks like - from toilet paper buyers finally saying yes to scaling past $300 million while keeping it fun - this episode delivers the truth about focus, partnership, and the power of solving a problem nobody wanted to talk about.

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