Direct sales companies have been incorporating advanced digital marketing strategies to stand out in the competitive market. The core purpose of incorporating digital marketing strategies itself is increasing customer engagement. Let's discuss some of them.  Community building is one such successful tactic used y the companies. The brands can build and nurture a group of people who share same kind of thoughts and interests. Through this strategy, direct sales business can build stronger community between the customers, distributors and increase brand loyalty and retention rates. Customers approaching the companies will be of different types and by using personalization strategy, direct sales business can make their customers stay by providing them with products or services of their own choices. This will help the brands to establish relationship with the customer's long term.   Also, integration AI tools into the business are bringing more opportunities for the brands because they help the brands to upgrade based on the changing customer attitudes. With this AI integration, the companies can improve their decision making, streamline workflow process and give customers more personalized approach. Hosted on Acast. See acast.com/privacy for more information.

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