Building Event Communities Through Targeted Content and Engagement | Epic Events by vFairs | Georgina Kay

Epic Events by vFairs
08/10/2025 37 min Temporada 3 Episodio 22
Building Event Communities Through Targeted Content and Engagement | Epic Events by vFairs | Georgina Kay

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Episode Synopsis

Is your event marketing really reaching the right people?Join us for a conversation with Gina Kay, Marketing Manager for International Confex, as she shares how to build lasting event communities through targeted content and year-round engagement.From avoiding generic marketing mistakes to leveraging data, segmentation, and creative pre-event content, Georgina breaks down the strategies that drive attendance and foster loyalty.Subscribe to the Podcast for more Event Industry Chats!

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