In this episode of the Epic Agents Podcast, Jeff sits down with Houston luxury real estate agent Heather Shepherd, an accomplished Douglas Elliman realtor who has built a thriving business through education-first marketing, genuine community relationships, and a deep understanding of Houston’s wildly unique neighborhoods.Heather shares her journey from pre-K teacher to full-time luxury agent, and how her passion for helping people has shaped everything about her business. With nearly 15 years of experience (including four years full-time), Heather has carved out a niche as a trusted local expert in some of Houston’s most desirable luxury communities.What sets Heather apart? Her Instagram strategy. She started with just 300 followers and committed to posting every day—mixing education, neighborhood insights, local businesses, luxury tours, and glimpses of her life as a mom of three. The result? A highly engaged audience, consistent inbound clients, and a recognizable personal brand that performs as well offline as it does online.Jeff and Heather dive into:• The state of the Houston luxury marketWhy demand remains strong, how price-right homes still spark bidding wars, and what’s driving ongoing relocation interest.• Heather’s unique path from educator to luxury agentHow teaching, empathy, and patience translate naturally into real estate success—especially in a massive market like Houston where clients rely on a knowledgeable guide.• How Instagram transformed her businessHeather breaks down the exact content she posted, how she positioned herself as a luxury authority, why educational content always wins, and how collaborating with restaurants and local businesses helped her grow fast.• Why showing your personal life mattersHeather explains why she uses one combined personal/business Instagram account—and why letting followers know the real you builds trust faster than any “just sold” post ever could.• YouTube, Facebook, LinkedIn, and the platforms that actually move the needleJeff and Heather compare notes on what’s working for them and what they’ve abandoned (sorry, LinkedIn).• Building a luxury niche by starting in your own neighborhoodHeather shares how being hyper-local, deeply knowledgeable, and relentlessly consistent helped her become the go-to luxury agent within her radius.• Her advice for new agentsHonest, encouraging tips about Instagram, showing up consistently, embracing the hustle, setting expectations, and serving clients with empathy—even when the work isn’t glamorous.Heather closes by sharing how listeners can connect with her and follow her continued success.Connect with Heather ShepherdInstagram: @HSHomesHouston_________________________________________________________________________________________________Epic Agents PodcastProduced by:AIDAwerks - Marketing That Moves Real Estate

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