Brooke Kromer didn’t plan on real estate. A decade in sports broadcasting - Texas A&M, SEC Network, FOX Sports, NFL Network - had her set. Then 2020 nudged her back to 30A, the family’s longtime beach home, and into a career that rewards initiative, relationships, and lifestyle expertise.She serves Santa Rosa Beach and the 30A corridor with Compass, carving out a niche with athletes, coaches, and entertainers. “If you can talk to a camera, you can talk to anyone,” she said. Those media chops power her marketing - and her clients’ confidence.Brooke’s thesis on 30A is simple: enjoy the home, let appreciation be the win. “Most buyers cover costs, then the real return shows up when you sell,” she explained. Short-term rentals can “pencil” with smart management and timely improvements. “Buy the place, refresh what matters, and the write-offs help the numbers make sense.”Instagram is her engine. One channel, daily posting, personal and business blended. “You are your brand - post like it.” A drone goes everywhere—beach flyovers, quick reels, lifestyle vignettes - because 30A’s emerald water sells itself. Collaboration compounds it: feature other agents’ listings, tag generously, and let reciprocity work.Team building matters, too. Brooke recruits complementary skill sets, including rental analytics, to keep clients grounded in reality. Networking is natural - dinners, game days, family circles - where casual conversations become long-term clients.Her advice for agents: pick a niche tied to your real life, choose one platform and show up daily, and don’t overthink video. “Hit record. Post. Repeat.” And for buyers eyeing 30A: “Don’t wait a year to get in - you’ll pay for it later.”Brooke KromerCompass - Santa Rosa Beach, FloridaInstagram: @brookekromer---------------------------------------------------------------------------------------------Epic Agents: The Best in Real Estate Podcast https://epicagentspodcast.com/Marketing Management for Real Estate Agents & Teams:https://epicagentspodcast.com/epic-real-estate-marketing-services/

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