Interview with Patrick Van Der Burght, who assists businesses and professionals to be ethically more persuasive, and he is a business partner of Dr Robert Cialdini. Dr Cialdini is the New York Times best-selling author who published the first edition of ‘Influence’ back in 1984, which has sold 7 million copies and is regularly found at the top of recommended business books lists. Again this year, in the Forbes article ‘Six Timeless Books for 2025’, INFLUENCE can be found in the number 1 position.
Patrick has been teaching ethical persuasion since the year 2000, is a Founding Member of the Cialdini Institute, a Cialdini Certified Trainer and Coach, and author of the book ‘How to Hear YES More Often’. Patrick will share some insights into the science of ethical persuasion with references to easy-to-understand research and case studies. His aim today is to give you an understanding of the science of human decision-making and some strategies you will be able to use and profit from immediately.
His web site is https://ethicalpersuasion.com.au/free-influence-persuasion/ 

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