Many people want to tell us or teach us to "Build a business around your passion!" and others say that's a recipe for disaster. I think this topic is more nuanced than just black and white, yes or no - and in today's episode I explore three aspects of the intersection between entrepreneurship and passion. Highlights: - The one criterion every business MUST fulfill (1:18) - Why you might be surprised/disappointed at where you need to spend your time (5:19) - The secret to long-lasting, deeply fulfilling work (11:55) Links and comments: http://www.entrepreneursinmotion.com/passion/

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