Listen "019: Organizing a collaborative flash sale - with Gabby Wallace"
Episode Synopsis
Gabby Wallace believes in collaboration, not competition. She organized a one-week "flash sale" with several other online English teachers - and not only were 400 packages sold to delighted customers, but the sale also supported an educational charity. Listen to Gabby share how she organized the sale, what she learned and changed in the 2nd (and about to be 3rd) time around, and flash-sale marketing strategies that work. Highlights: How Gabby went from idea to successful super-sale in only a month (2:00) What kept her up at night during the first sale (5:15) What she learned and changed before the second sale (7:45) How the sale also contributed to charity (10:15) Marketing strategies for a flash sale (12:00) How can you apply a flash sale in other areas? (14:15) Show notes: http://www.entrepreneursinmotion.com/flash
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