@kellydparker https://www.kellydparker.com/ #corporateculture #DBPconvo Click here to reply to @DBPardes "It has to do with story listening, and it has to do with knowing what story to tell before you tell the story. It sounds so basic, but when you're a company and you're looking at your end user and you're saying what story is going to wrap around their hearts and change their ideas and ultimately change their behavior, what's that story going to be? And there's a new movie out about Nike's decision to bring in Michael Jordan to create the product Air."

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