Summary Keywordsdata, problem, factors, solve, techniques, people, decisions, profitability, data analytics, statistical, insights, analytical, analytics, structured approach, book, science, analysis, based, excellence.IntroductionWelcome to episode 99 of the Enterprise Excellence Podcast. It is such a pleasure to have Dr Rajesh Jugulum on the show with us today to discuss his most recent book Common Data Sense for Professionals – A Process-Oriented approach for Data Science Projects. Dr Rajesh is already the author of 6 books on many key topics of Enterprise Excellence. He is a data science, analytics, and process engineering leader and has held executive positions in large corporations related to healthcare and finance. Dr Rajesh teaches at Northeastern University, Boston as an affiliate professor. I am looking forward to this conversation. Let’s get into the episode. We are proudly sponsored by S A Partners, a world-leading business transformation consultancy.FREE DownloadVideo Rajesh offered his services to support your data experience. Here is a 1-minute video on his new book, Common Data Sense for Professionals. https://vimeo.com/719373490Two Minute Tip24:22minYeah, a two-minute tip would be like, again, everybody should think about like if they have data, right? Why I am using data? Rather than just I have some data. Put it in some package and get some results. That should not be the intent. Understanding the problem that you want to solve; that's important. And the second thing is, people think that now we are in the big data era, and they think all data is necessary. So that is not true, right? So we need to make sure what is the relevant data? So my identification of relevant data, big data to relevant data, and relevant data to meaningful insights, and using those insights in the decision-making activities so that we can make judicious decisions with more confidence. So, problem definition, understanding relevant data. We don't need big data for data analysis and getting meaningful insights on deploying in decision-making activities.Links Brad is proud to support many Australian businesses. You can find him on LinkedIn here. If you'd like to speak to him about how he can help your business, call him on 0402 448 445 or email [email protected]. Our website is www.bradjeavons.com.Rajesh's Details: LinkedInWebsite: rajeshjugulum.com Email: [email protected]'s book " Common Data Sense for Professionals" is available on Amazon: here. What's next?Join our membership page to access great resources that we and our guests have made available.Join our next community meeting on July 21st, 2022.   https://www.enterpriseexcellenceacademy.com/plans-pricing3.     Have a look at the To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/Thanks for your time, and thanks for helping to create a better future.

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