With our guest, we explore the concept of brand advocacy and its significance in marketing strategies. We emphasise the role of employees as brand advocates and how they can promote the brand through their social networks and interactions. The conversation raises the question of whether organisations should enable employees to talk about the brand in a coordinated manner without being manipulative. The interview aims to explore the relationship between employee engagement, brand advocacy, internal and external marketing, and internal communications in creating a group of employees who actively and positively promote the brand.

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