ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The ABC (DE) of internal communications | S3 E14"
Episode Synopsis
My guest. Lesley Allman, has developed the ABCDE of internal communications and in the interview we work through those together. Just to explain, A is audience, B is behaviours, C is content, D is delivery, and E is evaluation. We think it's a really nice, compact model which helps us to think about our campaigns, about our work and behind each of those 'letters' is a much more detailed set of thinking and ideas, which we explore together in this episode.
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