Craig Smith talks to Imogen Hitchcock, the owner of Beaumont – a company whose mission is to change the way companies tell their story. The role of internal comms has evolved in line with how people expect to receive, locate, and trust information. Employee ambassadors play a vital role in delivery of this information. The creation of an employee ambassador happens organically within an organisation, with only mild direction and instruction. This ensures authenticity in the ambassador’s purpose, with the role growing from the ambassador’s loyalty and passion – qualities that cannot be mandated.

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