In this episode, we talk with Edward Eichstetter, CEO of EKU Power Drives, about how the company is bringing electrification and automation to upstream oil and gas to reduce emissions and improve efficiency. Edward shares EKU’s journey from Germany to the U.S., landing Pioneer Natural Resources as an early pilot customer, and co-developing e-frack systems with industry partners. We also discuss navigating oil and gas cycles, EKU’s cloud-connected fleet optimization tools, the challenge of hiring talent, working with regulators, and how new technologies and business models can lower energy intensity while improving equity across the energy industry.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioEKU Power Drives Website: ekupd.comEKU Jobs Page: https://www.linkedin.com/company/eku-power-drives/jobs/Find Edward: https://www.linkedin.com/in/edward-eichstetter-62151174/https://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters

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