Marc Hebert, Managing Partner at Dakota Analytics, shares how data and analytics are revolutionizing the oil and gas industry. Marc discusses his journey from tech to oil and gas, highlighting how Dakota Analytics is driving efficiency and creating value with data-driven solutions. The conversation covers the importance of data quality, the challenges of adopting AI, and the role of cloud technology in modernizing the sector. Marc also emphasizes the need for a strong data culture and continuous adaptation in this rapidly evolving industry.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to watch a video of this episode.
00:00 - Guest Intro00:35 - Mark’s Background and Dakota Analytics06:02 - Getting into Tech07:21 - Industry Stories11:59 - Oil and Gas Industry Challenges18:09 - Data Culture Approaches20:06 - Dakota's Business Model21:50 - Custom vs. Off-the-Shelf Software26:50 - Closing Remarks27:40 - The Future of Excel30:20 - Data Architecture Insights34:59 - Measuring Adoption Success39:05 - Artificial Intelligence in Industry43:10 - Oil-Fueled Data ETL and Databases47:02 - Operator Conversations48:58 - Project Failures in Data54:53 - Getting Started with AI56:40 - Future Trends in Data58:10 - Data as a Competitive Advantage1:02:45 - Programming Languages Used1:05:10 - Speed Round1:07:50 - Advice for Aspiring Data Professionals1:09:45 - Where to Find Markhttps://www.instagram.com/digitalwildcattershttps://www.tiktok.com/@digitalwildcattershttps://www.facebook.com/digitalwildcattershttps://twitter.com/DWildcatters

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