“Business has some serious thinking to do. We're in danger of losing our way. In amongst a crisis and chaos is a really good time to just go ‘are we doing this right?’”In the latest episode of Endless Vital Activity, David Johnston speaks with David Hieatt, the co-founder of Hiut Denim Co and The DO Lectures; the self-funded talk series that aims to create a safe space to ask better questions about the world we live in.Johnston and Hieatt discuss the pitfalls of ‘selling out’, the need for purpose-led businesses and the power of anonymity when asking what needs to change in the world.

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