ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Do You Have A Realistic Customer Journey?"
Episode Synopsis
What does it take to build a real-world customer journey?
After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys.
Learn more about your ad choices. Visit megaphone.fm/adchoices
After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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