Guest Jeff Gamet - Text Expander Evangelist TextExpander - @textexpanderTwitter @jgametInstagram @jgametRelated EpisodesEpisode 26 - App Search Optimization with Ariel MitcheliSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.Importance of Reaching the PressClear messaging prevents uncertainty and ambiguityPay attention and communicate with usersGet insight from the users by scheduling callsCater your messaging to your audienceUsing PR Services (ex. PRLog) are helpful but personal relationships are importantGoing to the Right AudienceBased on the target device (Android vs iOS) and industry, pitch to right journalistsTalk to developers who have done apps in that spaceMake sure the press release service aligns with your appThe Email - Important Components What is it - Software, Hardware, etc...What does it do - Email Client, Music Player, iPhone Case, etc...Who is it for - for the iPhone, for the Apple Watch, for Windows PCs, etc...Why should I care/What makes it special/What need does it fillEmail Client - AI based Spam Filter for Administrative AssistantThe Email - Subject Line Mistakes Ambiguous or Unclear Subject LineBeing Too CleverPretending Like You're Looping BackTiming is ImportantKeeping It FreshWhen to Actually Follow-UpHow to build a Media KitHigh Resolution Screenshots - PNG or JPEGLogos - SVG and PNG or JPEGProduct Information - PDF - not Microsoft WordReviewers GuideWalkthrough DocumentationFAQ - Addresses questions the media will haveRequired Files or Info - Example Files, Logins, etc...Contact Info - email address, social media, home pageVideos optional - Youtube Link (for in-use) or GIF (for screenshots) How Can Companies Integrate the Messaging Early OnThink About the Messaging Early In the Development ProcessThink About How It's Presented As It's DevelopedMom Test - Rope In Friends and FamilyLook at Other PR Pages such as TextExpander'sLive Stream or Schedule Live Presentations Usage of the AppUsing the Press for Recruiting Beta TestingSocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow
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