Employer branding is not just about filling roles. It is about creating experiences that are authentic, transparent, and deeply connected to culture.
In this episode of Employer Branding Unfiltered, John Graham sits down with Shavonne Thomas to talk about her journey through talent acquisition into employer branding, with a focus on the pharmaceutical industry. Shavonne shares insights on building an Employer Value Proposition (EVP), the role of DEI in shaping culture, and why authenticity is non-negotiable.
They also explore the difference between employer branding and recruitment marketing, how cultural challenges impact employee experience, and the importance of community support for professionals in this space.
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🎧 Chapters:
00:00 Introduction to Employer Branding and Guest Introduction
02:52 Shavonne Thomas’s Journey in Employer Branding
05:56 Understanding Employer Value Proposition (EVP) and Its Importance
09:01 Current Trends and Challenges in Employer Branding
11:55 The Role of Diversity, Equity, and Inclusion in Employer Branding
14:46 Distinguishing Between Employer Branding and Recruitment Marketing
17:48 The Importance of Authenticity and Transparency in Employer Branding
20:56 Navigating Cultural Challenges in Employer Branding
23:44 The Future of Employer Branding and Employee Experience
26:57 Final Thoughts and Questions for Future Guests

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