Lindsay Holden, Co-founder of Odele, left her stable corporate role to make prestige beauty accessible to all. Alongside her fellow working mother co-founders, she launched a line of clean, inclusive, affordable, and shareable hair care, guided by the philosophy: "Crazy good doesn't have to be crazy expensive." You can now find their products, developed by hair type and texture, at major retailers like Target, Ulta Beauty, and CVS Pharmacy. Before this leap, Lindsay was a Senior Buyer for Target Corporation for eight years. Inspired by the struggle of work/life balance and a market gap for inclusive, salon-grade products, she co-founded Odele, which achieved profitability within its first six months. Lindsay is candid about the trials and triumphs of entrepreneurship, offering an honest look at life "without the pretty filters." Inside the Episode: How Lindsay moved from a corporate leadership role at Target to a co-founder of an emerging beauty brand and the strategy behind building a brand that balances clean, inclusive, and affordable beauty. Lessons on building a profitable business that scaled its retail distribution to Target, Ulta Beauty, and CVS Pharmacy. What emerging founders can learn about turning the working parent struggle into a breakthrough product and achieving work/life balance without the pretty filters. Shop here! This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

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