Kif was founded by Caroline Brain, the fermentation fan girl herself—a Midwest native with a tenacious entrepreneurial spirit. Passionate about ethical food systems, holistic health, and gut-friendly living, Caroline blends culinary craft with strategy to make gut health delicious. Born and brewed in Los Angeles, Kif crafts kefir water using only real, natural ingredients, delivering a probiotic-packed, low-sugar, fizzy beverage that gives your gut the love it deserves. Coined 'Nature's Soda' Inside the Episode: How Caroline turned her love for fermentation into a gut-health brand Re-positioning Kif in better-for-you soda category Caroline's tips for educating consumers and creating demand for a better-for-you drink Shop! This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

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