In this episode of the Elixir Mentor Podcast, I sit down with Bobby Clayson, CEO of Crofter Market, who's tackling one of America's biggest challenges: food system centralization. Bobby shares his journey from building Tax Bit in the cryptocurrency space to creating a marketplace that connects local farmers directly with consumers.We dive deep into the technical and business challenges of building a two-sided marketplace with Elixir. Bobby explains how COVID exposed critical weaknesses in our food supply chain—from beef rationing while farms had surplus livestock to the loss of 50% of American ranchers over four decades. He shares how Crofter evolved from a simple directory to a full third-party logistics operation with refrigerated delivery.The conversation covers crucial startup lessons: solving the cold start problem, building trust with non-technical farmers, knowing when to pivot, and the importance of stepping away from code as a technical founder. Bobby offers candid advice about fundraising, hiring in the Elixir ecosystem, and why passion for your problem matters more than your idea. He emphasizes how functional programming naturally aligns with distributed systems and why Elixir's fault tolerance makes it perfect for marketplace infrastructure.This episode provides valuable insights for anyone building marketplaces, working with physical logistics, or transitioning from technical to leadership roles. Bobby's story demonstrates how technology can address real-world problems while supporting local farmers and improving public health through better food access.Resources Mentioned:- Crofter Market: https://crofter.com- The Cold Start Problem by Andrew Chen- Platform RevolutionConnect with Bobby:- LinkedIn: https://www.linkedin.com/in/bobbyclayson/SUPPORT ELIXIR MENTOR- Elixir Mentor: https://elixirmentor.com

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