The podcast discusses using a pipeline management system to track prospects on LinkedIn. It allows automatically adding leads to the pipeline from groups and profiles. Messages can be sent to prospects through templates as they move through the stages. Responses have been around 40% positive. Connecting with others who have engaged with your content first helps build familiarity before connecting. The system makes it easy to have depth of conversation with many prospects without losing your place. It was noted that personal connections will become more important as automated content increases online. Tracking engagement and moving prospects through stages can help increase meetings booked from initial connections.

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