The podcast discusses different workflows for using ChatGPT as a collaborator to improve processes like coaching steps. It provides examples of prompting ChatGPT to suggest improvements, ask clarifying questions, and generate additional steps. The host demonstrates how to create a client avatar, identify problems and obstacles, and develop solutions using ChatGPT. An interesting aspect is how the solutions are analyzed and categorized according to their value, cost, and ease of delivery to form the foundation of an offer for clients.

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