It's time to define "your why!"Oftentimes we tell ourselves that our life's story isn't worth sharing, or that we couldn't imagine what someone would gain from listening to our story. This couldn't be further from the truth! On the latest episode of Elevate and Accelerate, Zack is here to tell you that your story most certainly matters! Listen as he explores how you can craft your core story, as well as how it can be leveraged to assist your personal and professional life. This episode is packed with some key considerations for utilizing your story as a means of further connecting with prospects, as well as strengthening existing relationships with current clients. Timecodes:0:05 - What is a core story? 0:30 - The three big questions facing "your story"1:50 - How do I know what details to include in my core story? 5:02 - An exercise for identifying key moments in your life9:50 - Bridging the gap between what your prospects are feeling and why you have empathy13:24 - Zack was ashamed of his story and lied to be accepted16:56 - When do you share your core story?19:36 - Your story can be pivotal within your sales process and other areas of your business21:26 - Closing remarksConnect With Zack:LinkedInYouTube

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