A really interesting chat with James Owers, Sales trainer with 20 years experience.
Martin: Good morning Mr Owers, how are you?
James: Good morning Martin, I'm very well, how are you?
Martin: I am fantastically well, thank you. Thank you so much for agreeing to spend this time with me. I’ve given you a sense already of what's going on. I'm talking to people about sales and marketing is what I'm doing. I’m talking to you about sales, because you are a sales trainer and I have experienced your training and massively enjoyed your training and I have resold bits of your training when I've sold training as The Effective Marketing Company. So I thought if I'm going to speak to somebody about sales training, who am I going to speak to, I'm going to speak to Mr Owers. So here we are.
James: Okay, yeah, thanks for inviting me Martin. Do you want me to introduce myself? What's the best way of doing this?
Martin: Well you can, well you are going to introduce yourself yes. So the format is really easy. It's basically how are you qualified to talk to us about sales? How do you feel about sales? Kind of, what you give people when you're giving them sales training and then what are your recommendations for people in this weird situation that we find ourselves in where everything's gone through a loop? That’s the formula. Where we start is how you're qualified, so this is where you get to introduce yourself.
James: Okay I'll do that, you'll cut all that bit out?
Martin: No that'll stay in, and this bit's staying as well, it's not like a BBC style production, it's just, like it's just a chat with the most interesting sales and marketing people I know.
James: I know, you couldn't find anyone else and I picked up the phone.
Martin: Seriously, you're the first person I've spoken to about sales. There is somebody else on the list who's also a sales person, but no man, you were, when I sat down, when I decided to do this and I wrote a list of names, your name was on the list, and if you checked Facebook more often we'd have spoken earlier.
James: I try and avoid it, I try and avoid it.
Martin: Good, okay.  James: I'll introduce myself so I'm James I've worked in sales, I think, for about, maybe, nearly 20 years now. I work for a large Japanese manufacturing company now as their training manager, their sales training manager, and prior to that I had my own business so I tended to develop sales people who sold technical products and services; IT, Telecoms and manufacturing engineering type products. That's what I've been doing and I've been working my current role for about six years. I look after a large sales team who are very, very, very, technically strong. That's a bit about me really. I’ve known Martin for a long time,  we worked together at a telecoms company together, 2005 or 2006 I think it was, maybe it was 2005.
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