What is Lifetime Customer Value (LCV)? WTF Marketing Jargon Busting 013

29/07/2022 10 min

Listen "What is Lifetime Customer Value (LCV)? WTF Marketing Jargon Busting 013"

Episode Synopsis

What is lifetime customer value (LCV)? is the thirteenth video in our ambitious WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What is Lifetime Customer Value (LCV)? Why is Lifetime Customer Value (LCV) important? When is Lifetime Customer Value (LCV) used? How do you calculate Lifetime Customer Value (LCV)? and how do you increase Lifetime Customer Value (LCV)?
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