What is a lead in marketing? WTF Marketing Jargon 003

14/07/2022 8 min

Listen "What is a lead in marketing? WTF Marketing Jargon 003"

Episode Synopsis

This is the third in our WTF Marketing series where we are cutting through the marketing BS to support businesses to be more successful.
In this episode Martin Henley of The Effective Marketing Company answers the questions: What exactly is a lead? How do we define leads?  Who needs leads? How do people feel about leads? How do you get leads? and what do you do with leads?
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