Martin: So the format is, you can let us know how you've got on with that, the format is literally how you are qualified to talk to us about marketing? I know your speciality is YouTube ads, so kind of how you're qualified to talk to us about that, how you feel about marketing, kind of how you engage with your clients and what you offer to your clients. And then also kind of your recommendation, your experience of going through this crazy situation that we found ourselves in the last 12 months. So the beginning is how are you qualified to talk to us about marketing?
Tom: Good question. So marketing in general, I feel like I have a few tricks up my sleeve but I'm probably not the best generalist in the world. My specialist area is YouTube advertising, as you mentioned so that's where I can go really deep. I've been doing it for eight years. Prior to that, I was doing a lot in video, I was doing a lot in the SEO world and I started moving into more of the advertising space. I think I was probably one of the first people to be advertising on the YouTube Ad platform.
Since then we've done everything in a performance-based model in our agency. So instead of me working with clients and doing a traditional model where we will, oh sorry, most agencies will charge a monthly fee and a percentage of ad spend, that would be a typical setup for most agencies. The way that we do things is different. What we do instead is we say to the client, we'll do it purely performance based. So we'll fund the advertising and clients pay us for an agreed result. That's normally a good lead in, so to speak, to be like, I can talk about YouTube ads because my job is to get results for clients.
If that didn't happen, I wouldn't have an agency. I'm glad to say the agency is going very and we have some amazing clients that we work with, but it, it does feel like a partnership with all of our clients because we're only going to take clients on that. We can actually feel that we can get a great result with them and clients we want to work with, because we know it's gonna be a long-term partnership.
It's not gonna be the sort of thing where we'll run it for three months and then they'll say, great, I'm gonna move on to the next agency. We partner in  such a way where like we're in it for the long run and we're willing to put over all of our resources into this. So we have a whole team of experts that are great on the scripting, the storyboarding, the editing, the running the accounts and the account management and everything else that goes with it.
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