Live & breathe your brand, it's fun, you get the right customers - Talk Marketing 006 - Tim Fifield

20/07/2022 1h 11min

Listen "Live & breathe your brand, it's fun, you get the right customers - Talk Marketing 006 - Tim Fifield"

Episode Synopsis

Martin: Good afternoon Mr Fifield.  Tim: Good afternoon Mr Henley.  
Martin: How are you? You are looking extraordinarily well.  
Tim: Yeah I feel strong, I feel vital, I feel energetic.  
Martin: Excellent, let's hope I can cope with all of that this afternoon.  
Thank you so much for for agreeing to spend some time with me this afternoon. I know this is going to be an interesting conversation because every conversation I've ever had with you has been really interesting. I don't know too much about you I've always known you as the most enthusiastic, most excited, most committed person networking around Sussex. I know that you do marketing, I've known you for 15 years, I don't actually know what kind of marketing it is that you do. What I'm interested to do is find out more about you this afternoon, how you're feeling about marketing and what recommendations you might make to people in this weird, awful situation that we find ourselves in currently.
Is that cool?  
Tim: That’s absolutely superb.  
Martin: Okay is there anything that you'd like to tell the very few people who will ever see this?  
Tim: Well to your other friend I would like to say that essentially I show up in the world in three distinct ways. I am a Business Development Director for a company called Britweb who are a full-service digital agency based in Sussex, so that's one tick. The other tick is I am highly theatrical, I write plays, direct and occasionally I appear in plays. I'm also the Training Director for a networking organization which is global but my particular area is Sussex so three distinct ways that I show up in the world.
Martin: Fantastic, I’d forgotten all about your comedy and all about your acting, I miss that man. I forgot all about your theatrics, actually I didn't forget all about your theatrics at all.  
That kind of brings me to my first question, which I always ask which is how are you qualified to talk to us about marketing? What is your marketing experience ? That's the question, how are you qualified to talk to us about marketing.  
Tim: Great question. Essentially my background in marketing goes back probably to 1997 when I started my first web design business. At the time it was all about technology and it certainly wasn't about business opportunity, it was just about getting stuff online. Over that time, obviously, we've had huge amounts of change in the digital space and I've gone along with that. Now I'm helping advising businesses from startup through to corporate global corporate brands, people like Electra who manufacture MRI scanners and CT scanners. etc. Advising them on the best way to take advantage of the web, to deepen and widen their digital footprint.

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